Where you belong

No middleman. No retail markup. Just premium hunting binoculars and riflescopes designed and engineered for you, the hunter.

Shop Products

TRACT Binoculars & Riflescopes

Superior optics directly to you. No middleman.
  • Binoculars built to last a lifetime.
  • Riflescopes manufactured for the hunter and shooter.
  • Guaranteed 2-day shipping.
Shop Products
Three pairs of binoculars
Impact Ballistics Program

Line up your shot perfectly, every time. Take the mystery and uncertainty of long-range shooting out of the equation with the Impact Ballistics program!

Launch Impact Ballistics

From the Blog

Step inside to learn more.

Our comprehensive website is THE source for everything optics and the best products in their class. Shop now